I’m the ECD, Co-Founder & Director at Not Just Any, Ntrōpic’s production arm based in London. It’s an exciting creative studio with a world-class roster of talent - producing amazing work for global agencies and brands. I started my career at The Mill, where I naturally transitioned from vfx artist into a director over the course of 15+ years. I’ve had the pleasure of directing work for some of the biggest names (Apple, Bentley, Samsung, Rolex & Sky) and even picked up some awards along the way. I love what I do.

I am forever inquisitive, and a true champion of collaborative craft, graft and pushing the boundaries.

In my evenings and w/ends, I enjoy working as a Firefighter for HWFRS.

I am also the developer of FrostGuard, and app which predicts weather accurately for emergecy first responders, farmers, carers and more.