I’m the ECD, Co-Founder & Director at Not Just Any, with over 20 years experience in advertising film making.

NJA is an exciting creative studio with a world-class roster of talent - producing amazing work for global agencies and brands.

I started my career at The Mill, where I naturally transitioned from VFX artist into a Director over the course of 18+ years. I’ve had the pleasure of directing work for some of the biggest names (Apple, Bentley, Samsung, Rolex & Sky) and even picked up some awards along the way.

I am forever inquisitive, and a true champion of collaborative craft, graft and pushing the boundaries.

In my evenings and w/ends, I work as a Firefighter for HWFRS.

I am also the developer of FrostGuard, and app which predicts weather accurately for emergecy first responders, farmers, carers and more. I’m also currently developing TacVentSim, a software to help explain tacvent/fire bahviour to fire services.